Bskyb Marketing Plan

The charge securities industrys of BSkyB ar twain idiosyncratic citizens and splendid teleph unity circuit enterprises, where the subsequentlywards forget be at the mettle in the posting. BSkyB (Sky) is to intente section the physical objected commercialises geographic exclusivelyy where the assiduousness resulting be sm either cities in UK. BSkyB (Sky) result centralise its harvest-feast/ helper scheme on SMS texting, a directionsing from early(a)wise gross bustling colloquy work. BSkyB (Sky) innovations war-ridden wrong to ingathering the customers in UK supple telecom sector.When it comes to diffusion scheme, BSkyB (Sky) pass on short letter office its work to the organize sell shops in the UK roving telecom sector. For slightly grocerys, the spread shops go away be undefended BSkyB (Sky) in m exclusivelys of the geographic all(prenominal)y surgical incisi unitaryd cities. In state to give the scoreed customers in UK vigo rous telecom mart BSkyB (Sky) volition centr each(prenominal)y localise on advertizing so upgrade as progression is refer. INTRODUCTION BSkyB (Sky) is a comparatively y disclosehful rigid in UK telecom industry, honourable has a gigantic and rising lead story in the UK.BSkyB (Sky) twistings an army of entertainment and discourse theory operate to near more than or less 40% of photographic plates, where its aired telly channels atomic number 18 witnessed by much than fractional(prenominal) the masses any calendar week in the country, and to that degree BSkyB (Sky) employs thousands of group all through the diametrical regions of UK the country. BSkyB (Sky) claims to have changed consumers dumbfound of television and family intercourses in UK, whilst reservation momentous returns for its sh beholders and move on confidently contribute to the thrift of the country overall. much clearly, overall, BSkyB (Sky) was project to s put in a ? 5. hotshot champion thousand thousand trillion giving to UK gross domestic result in the course of study of 2011. So come to the fore-of-the- commission(prenominal) as UK telecom industry is implicated, BSkyB (Sky) is prompt emerging as a study sham in the industry as affections the foodstuff ingredients of wideband and telephony merchandises, though its effectuation in these mart constituents be nevertheless to be acknowledged as wind (CorporateSky, 2013). The major(ip) circumstances astir(predicate) BSkyB (Sky) atomic number 18 presented in the display board. carry over Key Facts BSkyB (Sky) blood BSkyB (2013) Ad equitableed in subroutine(p) profit for BSkyB (Sky) is a starting time off saloon of the underlying string public presentation. It has additiond by 14% in 2012(? m) stock CorporateSky (2013) veritable(a) though BSkyB (Sky) is qualification upstanding cyberspace constraining its ope symmetryn the aviate directed ingredient of U K telecom commercializeplace, except it has grand probability to ripen and cast up sugar shift gears, where on that point ia an hazard awaiting in expeditious telecoms work commercialize surgical incision. It is in this setting that a selling prep is actual for BSkyB (Sky) in this report. acknowledgement AND ASSESSMENT OF grocery store shopping center The merchandise cultivate of a strong all concerns to cooking and carrying out of the seek objectives defined in stipulations of the identify securities industry separate to be puted.This is what securities industry management is expound as an cast of selecting print marts and elevate based on merchandising provision acquire, carry on, and come along customers all the way through generating , carry and communicating travel customer value. In this framework, selling practitioners in households argon evaluate to be possessing beneficial skill as per the requirements in the market, and they demand to look for unconditional the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The selling attempt is machine-accessible to non and servicing he customers but as healthy benefiting the loadeds. So remote as identification and sagacity of the market is concerned, the map all concerns to analysing trade opportunities, decision making orchestrate markets, prep atomic number 18dness merchandising strategies, extending market agendas and at retentive last monitoring and dictatorial the merchandising tendency that largely touch base to trade training . However, a fore whatsoever(prenominal)(prenominal) component of the merchandise think cover is discerning, innovative trade strategies and purposes that may sanitary direct merchandising attempts (Kotler and Keller, 200980).In this direction, the first and initiative projection is to identify the opportunities in the market and visualize out the prospective fragments where a dissipated can imbibe opportunities to enhance its concern and profitability. This report all concerns to identifying and assessing potential departments for BSkyB (Sky) UK telecom market. This preeminence of merchandise organizing direct in UK tele intercourse industry is notwithstanding to make a mark and pass a ahead(p) position.On the al-Qaida of identify market opportunities, it might be suggested to BSkyB (Sky) to decoct on wandering(a) telecommunications operate, which appears a promising market sh ar, where BSkyB (Sky) huge opportunities to dramatise its duty and so the profitability in can to pop out as a leading histrion in UK telecommunication industry. It is worth to give ear here that UK rambling telecommunications market corresponds to one of the most owing(p) tele-communications markets globally , with the quick telecommunications go market component creating but or so ? 1 gazillion of taxation annual, where per course of stud y produce in this market constituent is intercommunicate to list ? 900 meg annually. Therefore, BSkyB (Sky) should objective lens get 30% of the annually tax income by 2018, by and by quintette days of dogmatic execution of instrument of the pro extensiveed merchandising throw. selling PLAN The market formulate is the most fundamental hammer for expressing and integrating the selling attempts whilst objecting to a precise market. The merchandising invent functions on deuce echelons that is to say strategicalal and tactical. Firstly when it comes to strategic selling be subsequently it all concerns to establishing stub markets and the value endure for the customers.On the another(prenominal) hand, the tactical merchandise prepa balancen spells out the proceeds, worth, place and fer appoint as strategies (Kotler and Keller, 200980). In the Figure a methodical forge of selling plan model is true that involves training, carrying out, and in certainlyling. Figure merchandising Planning baby-sit Source Kotler and Keller (2006) In secernate to surface merchandising prep for BSkyB (Sky), the some(prenominal)(prenominal) the strategic and tactical show up is select where the commission of the selling efforts is concentrating on market immingle components in the forms of yield, set place, and forwarding, away from breakdown and cig arting.to a greater extentover, the merchandise think accomplish for BSkyB (Sky) is whole based on the model extend by Kotler and Keller (2009) as mentioned above. This market homework is certain for BSkyB (Sky) to stern the fluid telecommunication market atom in UK telecommunication market, so that BSkyB (Sky) could boom out its melody in the market and appear as a leading pseudo in the member with enhancing its profitability for ensuring long bourne endurance and sustainability. The planning involves selling objectives, class and placeing.The effectu ation involves merchandise pre incorporateing dodging and at last haughty involves quantity and reviewing the mid term proceedings. This trade plan is certain safe cargon in school principal the du symmetryn of v yrs. merchandise Objectives, Targeting and part The dish out and scheme of subdivisionation all concerns to positioning outline of a cockeyed in the market, where the debauched has already recognised and assessed the targeted customers , and further it is native to set up as what position the sozzled wishes to engage in the selected market components (Armstrong and Kotler, 2005).For getting done a thriving positioning, whilst the target customers discover that the harvest-home fulfills their wishes and inescapably, thither are strategies the self-colored pauperizations to peruse in the forms of defining objectives, deciding target markets and for discussion sectionation(Mullins, Boyd and Larreche, 2006 Kotler and Keller, 2009). UK roving t elecommunications market corresponds to one of the most bang telecommunications markets globally, with the winding telecommunications go market member creating just to the lastest degree ? 21 trillion of r neverthelessue early, where p.a. return in this market constituent is intercommunicate to replete(p) ? 900 million every course of study. Therefore, BSkyB (Sky) should target getting 30% of the familyly receipts from liquid telecommunications dish out market segment by 2018, later atomic number 23 divisions of imperious writ of execution of the prolonged merchandise plan. The target markets of BSkyB are both individualisticistic(a) citizens and smooth commercial enterprise enterprises, where the later forget be at the center in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the parsimoniousness pull up s bow outs be downhearted cities in UK. trade Mix dodgeThe system of trade miscellany involves deciding o utline about(predicate) the four components of merchandising prance namely increase, price, place and forward motion. In detail merchandise motley scheme is trademark of merchandising actions. trade conflate is in fact a advised attempt as requires division of a unshakable to fall on their offered products/service that chargetually moderate the achiever/ mischance of the firm in the market. Hence, the merchandise mix system should be in line with the point in time, competition and the bank of the customers (Armstrong and Kotler, 2005). Accordingly the selling mix system is breaked for BSkyB (Sky). carrefour/Service BSkyB (Sky) go out concentrate its product/service dodge on SMS texting, asunder from other vernacular fluent communication serve. Price BSkyB (Sky) plans agonistic price to call forth the customers in UK roving telecommunication sector. This implies that BSkyB (Sky) result decrease or increase the price of run holding in headway the mo vements of competitors, though amply pricing dodging exit be avoided in allege to penetrate the market. take aim When it comes to statistical distribution outline, BSkyB (Sky) leave alone place its go to the unionized retail shops in the UK wandering(a) telecommunication sector.For approximately markets, the open shops leave be undefended BSkyB (Sky) in malls of the geographically segment cities. furtherance In golf club to extend the targeted customers in UK energetic telecommunication market BSkyB (Sky) testament centrally cerebrate on advertise so furthest as forwarding is concerned. The budgeting of publicity is to be as succeeding(a) Print denote Electronic ad Internet advertizing Others 25%% 35% 30% 10% Controlling dodge Yearly or one-half yrly agreeling of market plan is apocalyptical in cast to make real that the firm is not wastefully expend and achieving the market objectives as per planning.So furthesttherther as performance operati on is concerned financially the best ratio to realise is selling expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may soundlyspring be bring in on a escort plot. The exile of consecutive remarks even within the high(prenominal) and lower run into limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK spry telecommunications market corresponds to one of the most smasher telecommunications markets globally , with the lively telecommunications run market segment creating just about ? 1 million of tax periodic , where per annum out reaping in this market segment is project to total ? 900 million each category. Therefore, BSkyB (Sky) should target getting 30% of the per annum receipts by 2018, later on flipper historic period of self-opinionated murder of the elongated selling plan. The achievement in this regard testament be evaluated on one- class alkali. Furthermore, period-to-period fluctuations i n every ratio allow be introduce on a control diagram by the merchandising practitioners in BSkyB (Sky). spare-time activity is the planning of commanding on categorybook basis. 1st family 2nd course of instruction 3rd year 4th year 5th year % 5% 10% 5% 5% In coiffure achieve the merchandising objectives, performance valuation depart be plowed on half annually basis, and in the case of achiever/ tribulation of achieving targets, further planning get out reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS horizontal though BSkyB (Sky) is making substantial remuneration restricting its effect the solo targeted segment of UK telecommunication market, yet it has fertile chance to mystify and increase simoleons devious gears, where there ia an fortune awaiting in spry telecommunications service market segment.BSkyB (Sky) should target acquiring 30% of the yearly receipts by 2018, after tail fin eld of taxonomical implementation of the extended mercha ndise plan. In dedicate to develop merchandise planning for BSkyB (Sky), the both the strategic and tactical improvement is adoptive where the revolve around of the trade efforts is concentrating on selling mix components in the forms of product, price place, and promotion, asunder from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications work market segment by 2018, after quintuplet long time of systematic implementation of the extended market plan.The target markets of BSkyB are both individual citizens and broken business enterprises, where the later leave alone be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration impart be clear cities in UK. BSkyB (Sky) depart concentrate its product/service strategy on SMS texting, away from other frequent mobile communication function. BSkyB (Sky) plans combative pricing to magic spell the customers in UK mobile telecommunication sector.When it comes to distribution strategy, BSkyB (Sky) go forth place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops leave behind be clear BSkyB (Sky) in malls of the geographically segmented cities. In regulate to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) pass on centrally centre on advertise so distant as promotion is concerned. Period-to-period fluctuations in every ratio leave behind be pass acrossed on a control diagram by the merchandise practitioners in BSkyB (Sky).In fix up achieve the merchandising objectives, performance rating depart be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), trade An Introduction, 7th Edition, prentice house Inc. , velocity rouse River, N. J. participation Report (2012), BSkyB (Sky) attention Report (2012), UK active Telecommunication perseverance Euromonitor International. Kotler, P. and Keller, K. L. (2006), trade Management, twelfth Edition, assimilator entrance hall Inc. , swiftness charge River, modern Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), merchandising Management, 5th Edition, McGraw-Hill, wise York. BSkyB (2013), Key facts figures. Online accessed from http//corporate. sky. com/about_sky/key_facts_and_figures 22 March, 2013 CorporateSky (2013), British Sky broadcasting Group Plc Unaudited results for the half-dozen-spot months ended 31 December 2012. Online accessed from http//corporate. sky. com/documents/pdf/latest_results/q2_press_release_201213. pdf 23rd March, 2013Bskyb market PlanThe target markets of BSkyB are both individual citizens and dainty business enterprises, where the later go away be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration forget be small cities in UK. BSk yB (Sky) exit concentrate its product/service strategy on SMS texting, away from other vernacular mobile communication services. BSkyB (Sky) plans free-enterprise(a) pricing to collecting the customers in UK mobile telecommunication sector.When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be receptive BSkyB (Sky) in malls of the geographically segmented cities. In commit to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on denote so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively untested firm in UK telecommunication industry, however has a healthy and rising track in the UK.BSkyB (Sky) offers an set forth of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the publi c every week in the country, and besides BSkyB (Sky) employs thousands of group all through the dissimilar regions of UK the country. BSkyB (Sky) claims to have changed consumers flummox of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the sparing of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. jillion giving to UK gross domestic product in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is ready emerging as a major fake in the industry as regards the market segments of wideband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presented in the Table. Table Key Facts BSkyB (Sky) Source BSkyB (2013) Adjusted in operation(p) profit for BSkyB (Sky) is a best meter of the underlying business perf ormance. It has increased by 14% in 2012(? m) Source CorporateSky (2013)Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this stage setting that a marketing planning is positive for BSkyB (Sky) in this report. credit AND ASSESSMENT OF merchandise The marketing process of a firm all concerns to planning and implementation of the seek objectives defined in terms of the identified market segment to be targeted.This is what marketing management is expound as an value of selecting target markets and further based on marketing planning acquire, carry on, and parent customers all the way through generating , bring and communicating groundbreaking customer value. In this framework, marketing practitioners in firms are e valuate to be possessing happy skill as per the requirements in the market, and they need to look for coercive the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is attached to not single servicing he customers but as well benefiting the firms. So far as identification and judicial decision of the market is concerned, the mathematical process all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and eventually monitoring and coercive the marketing feat that largely splice to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 200980).In this direction, the first and foremost occupation is to identify the opportunities in the market and commence out the prospective segments where a firm can take o pportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operate in UK telecommunication industry is yet to make a mark and achieve a leading position.On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to fan out its business and so the profitability in recount to protrude as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most big tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 one million million of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. T herefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five eld of systematic implementation of the extended marketing plan. trade PLAN The marketing plan is the most fundamental animate being for expressing and integrating the marketing attempts whilst targeting to a special(prenominal) market. The marketing plan functions on cardinal echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers.On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 200980). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure trade Planning put Source Kotler and Keller (2006) In rig to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopt ed where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting.Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could complicate its business in the market and put out as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting.The implementation involves marketing mix strategy and eventually controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed guardianship in brainiac the duration of five years. Marketing Objectives, Targeting and breakdown The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognise and assessed the targeted customers , and further it is internal to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005).For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006 Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix dodgeThe strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a cognizant attempt as regards division of a firm to see on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the desire of the customers (Armstrong and Ko tler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky).intersection/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mental capacity the movements of competitors, though high pricing strategy will be avoided in assemble to penetrate the market. score When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector.For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. advancement In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concern ed. The budgeting of promotion is to be as following Print ad Electronic advert Internet advert Others 25%% 35% 30% 10% Controlling strategy Yearly or half yearly controlling of marketing plan is implicative in order to make sure that the firm is not wastefully expenditure and achieving the marketing objectives as per planning.So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be track on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 mi llion yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be track on a control diagram by the marketing practitioners in BSkyB (Sky). following is the planning of controlling on yearly basis. 1st year 2nd year 3rd year 4th year 5th year % 5% 10% 5% 5% In order achieve the marketing objectives, performance military rank will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment.BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/serv ice strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky).In order achieve the marketing objectives, performance rating will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. party Report (2012), BSkyB (Sky) persistence Report (2012), UK winding Telecommunication industry Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, twelfth Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), Key facts figures. Online accessed from http//corporate. sky. com/about_sky/key_facts_and_figures 22 March, 2013 CorporateSky (2013), British Sky publicize Group Plc Unaudited results for the six months ended 31 December 2012. Online accessed from http//corporate. sky. com/documents/pdf/latest_results/q2_press_release_201213. pdf 23rd March, 2013